Buy for specific requests
Ask local photographers, videographers and studios which items they already hire. Find out the use, frequency and accessories they need.
Start with a consistent system of mounts, batteries, cards and connections. Check invoices, serial numbers, condition and repair costs, particularly for used equipment.
Include accessories and replacement costs
A €5,000 budget for a body and lenses is an example. Add batteries, chargers, suitable cards, protection and spares according to what you include in the offer.
At €60 for 70 rental days, revenue would be €4,200. Deduct insurance, maintenance, preparation, payment fees and wear. Budget for replacement without assuming equipment will retain its purchase value.
Insure the actual use
Ask for explicit cover for rental to third parties. Clarify theft, damage, transport, overseas shoots, unattended vehicles, excesses and evidence needed for claims.
Explain the security deposit and its terms before booking. Collect only documents needed for your process and insurance, and store them appropriately.
Test the kit with the customer
Record models and serial numbers in the inventory. Test the functions needed for the project, including photos, video, sound and file transfer where relevant.
- Inspect the sensor, lens elements, mounts and connectors.
- Test autofocus, recording, audio and file playback.
- Count batteries, chargers, cards, caps and cables.
- Repeat checks on return before renting the kit again.
Plan for delays and files
Leave inspection time between customers. A lens rented individually and as part of a kit must share the same availability. Decide what to do if a late return threatens another shoot.
Agree file transfer and deletion arrangements before rental. Do not format a card outside that agreement. Show early customers the complete kit and offer a handover test so they can check it suits their work.