France’s cold-calling rules: organising rental sales calls

Since 11 August 2026, French consumer telephone marketing generally requires prior consent. An exception can apply to a call connected with performing an ongoing contract when the approach relates to that contract. A completed rental does not justify every later offer.

Separate « confirm Saturday’s pickup time » from « offer another rental for the holidays ». One follows an existing booking; the other seeks a sale. If a planned call mixes both purposes, remove the sales part until its basis has been checked.

DGCCRF describes active, specific and withdrawable consent lasting at most one year, with evidence retained for at least three years. A phone number in a database does not demonstrate that agreement.

For each campaign contact, find the original form or event, date and information shown. Apply the same check to a purchased list or contacts supplied by a partner. Keep an « awaiting checks » group out of the caller’s list.

Write down what happens when someone no longer wants calls: end the solicitation, record withdrawal and pass that information to everyone using the list. Staff need to know where to check it before following up.

Test the process with two colleagues and a fictional contact. One records the refusal; the other prepares a campaign the next day. If the contact reappears, fix the process. Keep only the information needed to manage withdrawal and define suitable access and retention arrangements.

Consent does not remove the need to check calling hours, frequency and caller identification rules. Consult the DGCCRF source before a campaign, particularly when an outside provider calls for you or customers are in different time zones.

Prepare a small checked contact list, a purpose for each call and an opening line that accurately describes the offer. Get ambiguous cases reviewed rather than giving staff an improvised rule. A callback request should remain tied to its subject; it is not a general permission to market other services.

Choose a specific local need, such as hiring a carpet cleaner for a weekend, and prepare a page showing prices, accessories, collection and availability. Share it through appropriate channels and with partners who can direct interested customers to you.

Track incoming enquiries and resulting bookings for a month. A Louez shop can be a catalogue to browse and a route to booking. This guide does not present it as a tool for collecting or proving consent to telephone marketing.