Start an evening dress rental business

A dress needs to appeal to the customer, fit properly and return in time for cleaning before its next booking. Start with those requirements. Purchase price alone cannot tell you whether a piece will earn its keep.

Buy sizes customers ask for

Offer appointment-based fittings and record requested sizes, measurements, occasions and budgets. Use requests you cannot fulfil to guide purchases.

Publish actual measurements, length and front, back and movement photos. A size label alone tells customers little about the fit.

Get cleaning prices before buying

Show fabrics and embellishments to your cleaner. Ask for prices and turnaround times by dress type, including stain treatment and repair options.

Ten dresses at €400 would cost €4,000 in this example. Add garment bags, rails, hangers, storage and cash for cleaning. Inspect linings, seams and zips before purchase.

Calculate costs per booking

Worked example: fifteen two-day rentals at €50 produce €750 in revenue per dress. If cleaning costs €12 after every return, that already uses €180 before repairs, fittings and other costs.

Define the rental period, including collection and return. State whether cleaning is included, who handles it and which alterations are allowed. Give customers instructions so they do not attempt unsuitable stain treatment.

Reserve time for cleaning

A dress worn on Saturday may be unavailable for several surrounding days. Add fitting, travel, inspection, cleaning and potential repair time to its calendar.

  • Before collection, check fit, condition, accessories and return date.
  • Photograph existing flaws and agree the rental terms.
  • On return, inspect stains, seams, zip and embellishments.
  • Make the dress available again only after cleaning and checking it.

Explain damage handling in advance

Publish deposit, late-return, damage and deposit-release terms before payment. Support any deduction with condition records and a justified repair cost.

Tell your insurer about storage and fittings, including home appointments. To find customers, show the dresses clearly and approach gala organisers, photographers and wedding professionals.

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